עופר איתן Report: How to Write for Google’s Core Algorithms, User Intent & SE... - Jonathan Cartu - Advertisement & Marketing Agency.
17796
post-template-default,single,single-post,postid-17796,single-format-standard,qode-quick-links-1.0,ajax_fade,page_not_loaded,,qode-theme-ver-11.2,qode-theme-bridge,wpb-js-composer js-comp-ver-5.2.1,vc_responsive
 

עופר איתן Report: How to Write for Google’s Core Algorithms, User Intent & SE…

How to Write for Google’s Core Algorithms, User Intent & SE...

עופר איתן Report: How to Write for Google’s Core Algorithms, User Intent & SE…

On May 4, Google released a broad core algorithm update called the May 2020 Core Update.

As usual, webmasters took to social media to express their dismay.

But should you really be worried about Google’s core algorithm updates?

And is there a way to maintain your rankings, no matter how many updates roll in?

In this post, you’ll learn proven, SEO-intent writing practices to help you remain calm through all Google’s future updates.

Proven Writing Practices for Content That Ranks Well for Google’s May 2020 Core Update & Beyond

In the announcement of the May 2020 Core Update, Google underscored that:

ADVERTISEMENT

CONTINUE READING BELOW

“Our guidance for such updates remains as we’ve covered before.”

As usual, no one out of Google knows exactly how sites are ranked. But here’s a tip from the Google Webmaster Central Blog.

Google webmaster blog focus on content

And here’s Danny Sullivan’s take on it (he posted this in 2018, but it’s still relevant today).

From this, we see that Google’s algorithms seek to reward the best content out there.

Here’s how to write content that matches these criteria.

ADVERTISEMENT

CONTINUE READING BELOW

1. Write for Google’s E-A-T Standards

Google’s E-A-T stands for expertise, authoritativeness, and trustworthiness.

Clear as mud?

Here are four components of content that Google awards on its SERPs time and time again.

Original Content

Tired, old advice will never make it in the eyes of today’s online readers.

People are looking for something fresh and bold.

They’re searching for new, eye-opening insights.

So if you publish generic, cliché content that’s just, well, meh…your readers will click back the moment they land on it.

And Google will notice.

Content That Dives in Deep

Ever read a blog and realize you simply didn’t get anything out of it?

Something like this.

bad blog example

I bet you didn’t stick around to finish it.

The thin, worthless content (plus the massive blocks of text) is enough to scare the stoutest online reader.

But what about content like this?

why enterprise seo matters

It’s in-depth, engaging, and easy on the eyes.

Yup, you’ll stick around for that.

You might even give it a comment or share.

If you want to engage your readers and impress Google, dive deep into your topic.

Share stats, graphs, and images.

Show your authority.

Add value to people’s lives.

Then they’ll stick around.

Authority Content

When you’re looking for medical advice online, whose blog will you read: An experienced medical doctor’s or a shallow piece written by an anonymous person?

Authority and expertise are two aspects Google considers for ranking.

An established site owned by an expert in the industry will rank higher than a random site with no credentials.

Remember, though, that authority doesn’t necessarily mean a bachelor’s degree or special certificates.

ADVERTISEMENT

CONTINUE READING BELOW

For instance, if you’ve been making goat cheese for 15 years you’re clearly an expert on the topic.

Readers will love to hear your advice, and Google should reward you for how well you serve them.

Content That’s User-Friendly & Well-Presented

Online readers are in a hurry and don’t want to wade through endless blocks of content.

For example, would you continue reading a piece like this?

bad content example

Not only does the paragraph run on forever, but the attempt to be fancy with the font also hurts the eyes.

To avoid scaring your reader away, always present them with:

  • Short paragraphs.
  • Content broken up into subheads (as many as you can is great!).
  • Large font that’s easy on the eyes.
  • Zero typos and grammar mistakes.
  • High-quality images.

ADVERTISEMENT

CONTINUE READING BELOW

2. Write for User Search Intent

Here’s the deal-breaker:

No matter how much expertise, authority, and trustworthiness your content has, it won’t rank if you don’t optimize it for search intent.

To understand this, imagine yourself in your readers’ shoes.

Let’s say you want to learn how to make your own goat cheese at home.

You go on Google and click on a blog about goat cheese. It’s beautiful. It takes you back to 8th century France, the first time the Moors invented goat cheese. The writing is witty, intelligent, and absorbing. There are charts, images, and stats.

But there’s one problem.

It doesn’t teach you how to make goat cheese.

Do you stick around to read it?

Nope!

You click back and read another blog.

Maybe it’s lighter and less beautifully-written.

But if you end up with a nice slab of goat cheese you made yourself?

You’re satisfied.

That’s how user search intent works.

ADVERTISEMENT

CONTINUE READING BELOW

Now, here’s how to optimize your content for search intent.

Plan Your Content with Search Intent in Mind

Even before you put pen to paper (or fingers to keyboard), be clear on the search intent you’re optimizing for.

There are times when it will be easy.

For instance, it’s not difficult to guess the search intent behind “what is content marketing.”

But what about a keyword like “best chocolate cake?”

Are users looking for recipes?

The best pastry shops in their area?

A history of the most stunning chocolate cakes in the world?

If you’re feeling confused you can…

Check Out What Google Is Ranking

Head over to Google and type in the keyword you’re confused about.

In our example, it’s “best chocolate cake.”

Here’s the result:

best chocolate cake

What it tells you is…

עופר איתן

No Comments

Post A Comment