עופר איתן Stated: Wix Websites Are Not Small-Business Ready. Here Are 13 Reas... - Jonathan Cartu - Advertisement & Marketing Agency.
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עופר איתן Stated: Wix Websites Are Not Small-Business Ready. Here Are 13 Reas…

עופר איתן Stated: Wix Websites Are Not Small-Business Ready. Here Are 13 Reas…

If you’re looking for a DYI friendly small-business website platform, the usual suspects are likely to include WordPress, Squarespace, Shopify, GoDaddy, Weebly, and hopefully Wix.

Image credit https://www.wix.com/about/design-assets

One of the main reasons these platforms are attractive is their ease in setup and updating. Even if you hire a designer to create your site, a user will find updating it as easy as using Microsoft Word or Google Docs. The similarity with document/content creation and using these tools is no coincidence. Indeed, they are called CMS platforms for this very reason (CMS = Content Management System).

Speaking of CMS, I recently shifted my company website to the Wix CMS from Squarespace. The decision for the move was partially due to the lack of integrations for some of the functionality I was after. I initially considered WordPress, but with instability being well-documented – it was out of the question. We don’t sell anything tangible, so Shopify isn’t a good fit, and the other options just do not offer enough opportunity for deep-SEO (important for an SEO company like mine).

Enter Mike – from Wix (hi Mike!). As if listening through my Alexa device, Mike’s outreach could not have been timed more perfectly. So, we booked a chat. On this call, I told Mike of my experience with Wix back in 2009 (or was it 2010?) when Wix was heavily investing in flash-based and infinite-scroll (parallax) websites – which as sexy as that was, were horrible for SEO. I know this firsthand, Wix was technically my first website platform for my business before shifting to Squarespace where I remained for 11-years. There were lots written about the SEO problems with Wix websites during these times, so no need to rehash, but suffice it to say – they earned few accolades from the SEO community, and as a website platform – you want the SEO community to love your product!

I grilled Mike on what I wanted in a website and felt confident that Wix would be a solid move for my business – which it has been, but it is not without some major faults. I have enough skills to overcome most of them, but small businesses and DIYers will not be so lucky.

This brings me to the question I’ve begun asking myself since my site was launched…

Is Wix Really A Good Website For Small Businesses?

For many businesses, it certainly is – it does a lot of things well…

  • It is straightforward to use and I suspect anyone who can construct a Word document and slide in a picture or two can make or edit their website (not to disrespect the value of a web-designer – the focus here is DIY users)
  • The built-in image files are extensive, and selections are plentiful
  • Both the META Title & Descriptions are easily changed. These are the blue links and sentence-structured narrative below the blue links on a search engine result page (SERP). Also called Page Title and Page Description on other platforms.
  • When websites have more visible values than just the blue link and sentence description on the SERP, it’s likely from some simple JavaScript (code) like Schema – and it’s super easy to add that on any page
  • If you use some of the available Apps, like the Blog App, to structure your content, basic Schema (above) is automatically applied! That is a big bonus
  • The URL for any page can be whatever you want – changing is easy – and the URLs no longer end in “#” as they have in the past
  • Images have decent optimization for indexation and visibility for search results
  • Moving page and navigation order is drag & drop simple
  • A blog is integrated right within your website making it easy to convert a reader into a lead
  • Analytic reporting is available right within the program giving you a decent glance at the performance of your website and marketing activities
  • The sitemap is within the robots.txt folder by default
  • For those more adventurous users, the robots.txt file is also editable (use with caution)
  • You can get business emails and phone numbers right through the Wix platform
  • Hiding a page from search engines automatically applies a NOINDEX and you also have the choice to hide a page from the sitemap but keep it visible to search engines

I’ll be honest, while all that sounds great – it is standard fare for most website platforms. These are the things we expect from a website CMS in 2021, but it all does work seamlessly on the Wix, and generally speaking – will work out-of-the-box for many users looking for an entry-level website.

But if you step outside the confines of the standard offering, or expect more than just an entry-level website – this is when Wix limitations start to become pain-points.

To that end, below are some things that Wix isn’t doing well. In full disclosure, I am in touch with the Wix team in both the US and Israel (their HQ) on this list (the full list is nearly 50 articles deep) and will post updates on my blog when the status of these change.

With that said, here’s my take on the Top-13 pain-points that make Wix a challenge for small-business owners… [in no order]

  1. DOMAINS: If your website domain is a non-www format – it will not work with Wix. Wix will override it and force it to render www, and there’s nothing you can do about it. Sure, the fix is as easy as a 301 redirect – but the decision is forced – not a choice, and for me, represented an unwelcome brand change. For us, the choice of a non-www domain was made 11-years ago and finding out Wix changed it was the first of many WTF moments. Is this a big deal for most? Well, if having www in your URL could make your website (and business) look dated to anyone younger than 30-YO (who likely doesn’t type www for websites), it just might be important. As is your choice – which for me is a greater issue.
  2. SITEMAPS: While Wix renders .xml sitemaps properly (the ones search engines like), only Page and (blog)Post sitemaps are offered. So, if you have podcasts, files, and image resources that are important to your marketing – they aren’t going to be in the sitemap. So, unless linked to at-page-level, these will…

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