11 Dec עופר איתן Suggest: How to Make a Video on YouTube
Videos are often the best way to engage internet users and introduce them to your business. Even with little background knowledge or training, you can use videos to grow your audience and drive new sales. This guide includes a step-by-step breakdown of how to create a YouTube video and how to optimize it to reach the most viewers possible.
Why is YouTube the best platform for videos? Here are some of the advantages of using YouTube:
- User base. YouTube has over 2 billion users. According to YouTube, this number is one-third of the total number of internet users. It’s also about one-fourth of the world’s total population.
- Use rates. YouTube users view YouTube videos approximately 5 billion times per day. That’s in part due to YouTube’s size: The platform is home to approximately 1.3 billion videos.
- Monetization. You might be thinking of using YouTube to better connect with your target audience and acquire new customers. After all, that’s how you’ve traditionally earned revenue. However, YouTube use in and of itself can earn you money as well. If you grow your channel to 1,000 or more subscribers and generate 4,000 hours of watch time in a year, you can run ads on your videos and thus monetize them.
- Extensive analytics. Through YouTube Analytics, you can learn how your videos are performing. You get access to metrics regarding user demographics, interests, engagement and more. With this information, you can make smart decisions about your future YouTube content.
Despite the many advantages of using YouTube, you may want to explore other video platforms as well. Learn about TikTok and some other important video alternatives through this business.com article: How to Make a Viral Video.
How to make a YouTube video
Although anyone can easily film a video and upload it to YouTube, not all videos will have positive impacts on your business. You should adhere to the following best practices for YouTube video creation to make the best content possible. We’ve separated these tips into three sections: strategy, development, and additional tools and resources.
1. Start with a meaningful topic.
Given the rise of YouTube personalities, you might be tempted to focus on developing a strong brand or aesthetic for your company. That goal isn’t bad, but it shouldn’t be your starting point. Instead, begin by choosing meaningful video topics.
No matter how impressive your videos look, you will struggle to build an audience for your channel unless they provide useful information. For example, if your company sells skin care products, you could create videos explaining certain skin conditions or beauty trends. That way, your focus isn’t on your company or your brand but on interesting subject matter that pertains to both your audience and your business.
While you should prioritize interesting subjects, you should also connect your products to your topic at the end of each video to generate sales and encourage your viewers to browse your company’s offerings. Of course, this approach raises another question: Who’s watching?
2. Determine your audience.
When deciding which subjects your videos will cover, you should know your audience and their interests. To use the skin care company example again, if you know your customer base skews younger, you might want to discuss the natural and organic components of your products, because research shows that younger customers prefer natural and organic skin care products, according to Statista.
But what if you don’t know who your audience is? A combination of demographic marketing and YouTube Analytics can give you that information. With this data, you can make educated guesses about the problems your audience faces and assess how your company can address these challenges.
For demographic marketing, you can use surveys and other methods to determine your audience’s age, location, gender, income and more. To find the overlap between these audience statistics and those of your YouTube viewers, upload some videos about your chosen topics and use YouTube Analytics’ demographic function to see who’s watching them.
If you mostly see congruence between your demographic marketing results and your YouTube Analytics results, stay on your current path. If not, figure out which topics might interest your actual audience, and change your strategy accordingly.
3. Conduct more research.
At this point, you might have a solid idea of who’s in your audience, or you might still be guessing. In either case, conducting more research is important. Additional research can entail asking and answering more questions about your audience, or it can involve exploring how your competitors or other companies in your industry are using YouTube.
When you browse your competitors’ content, keep the following questions in mind:
- What topics are my competitors covering?
- Which topics are generating the most views for my competitors?
- What are my competitors’ commenters saying?
- What aren’t my competitors doing?
You may want to create content for topics in which your competitors are seeing high rates of engagement and viewership. If you notice that your competitors aren’t doing certain things in videos that you think make sense, such as answering audience questions or including examples of influencers and famous people using their products, you can try implementing these approaches.
4. Go back to the drawing board.
With your new information in hand, it’s time to turn your findings into action plans. And you shouldn’t go it alone – if you have employees, now is the time for ideation.
Gather your marketing team, creative team and other relevant employees for a brainstorming session about how to transform your discoveries into meaningful, engaging content that’s relevant to your products. Jot down any ideas that your employees like. Delegate tasks, and set deadlines for creating your videos. Then, get to work.
Developing a YouTube video
1. Use the right camera.
Sometimes, you can film a YouTube video right from your phone. After all,…