25 Jul עופר איתן Writes: The fastest way to start an e-commerce business
In the last decades, the companies that are dedicated or adopted electronic commerce, have grown exponentially. This industry continues in an undoubted expansion process, generating millions of opportunities worldwide. And although at first only a few could afford to enjoy this service, today any entrepreneur can have her online store. So, next, we want to show you the fastest way to start a e-commerce business for your company.
The thing is, you shouldn’t miss this opportunity. This is a trend that has been going on for years but has finished consolidating with the coronavirus. The ability to order products and services online has become a necessity for most customers. This new demand forces us to think about the need to incorporate our own e-commerce portal.
Fortunately, we have structured platforms that help us to advance by jumping steps, something that in the past would have been impossible. If we add to that some of the tips that we are going to give you below, we are sure that you will achieve a successful e-commerce business.
Develop a solid foundation
Building a great e-commerce business requires a solid foundation.
Select a product niche
Competition in e-commerce companies is usually quite tough. New possibilities are constantly appearing for consumers. For this reason, you should take your first steps focusing on a particular niche. A good idea may be to focus on those products or services that are already part of your portfolio, and that are most successful among customers.
Seeks to stand out
When you have specified the niche in question, you have to think carefully about how you are going to make your attractive to customers. In other words, how it will differentiate itself from the competition. To do this, we recommend that you first take a look at what others are doing, so that you save a little time. Then, in view of their shortcomings, you can shore up your efforts to overtake them. Searching for those characteristics that the public likes but no one offers is key to your success.
Don’t forget the brand
Your e-commerce business will represent part of who you are as a brand. Therefore, it cannot be a completely foreign project to the others that you are carrying out at that moment. In general, the brand means everything that the customer sees. For this reason, issues such as the appearance of the online store, its logo, style, content, etc., must be consistent with the rest.
First you have to think of a business name, that sounds good and differs from other business names. Your web domain should be the same as the name, so that it is easy to find on the Internet. You can do a quick name search on an online business name generator if you have questions. And then create a logo that represents everything you want to say.
And the last moment, although not less important than the previous one. You have to register your brand and electronic commerce legally. Otherwise, you run the risk that all the sacrifice you have made will be useless if someone with more backs ends up stealing your ideas. In addition, this will keep you safe from any legal problems that may happen in the future with clients.
We pass to a second stage, in which we prepare to start selling.
Basically, everything will depend on the product or service that we are interested in offering. You should think about your niche that you already know, the initial capital that you have and the time that you have. In case you make the products yourself, you should worry more about the time than the money to invest first. And so. Also note that you can save by buying in bulk.
On the other hand, if you are attracted by the possibility of a low-risk, low-capital online business, you should think highly about the dropshipping system, which works so well right now. This method consists of offering products, with a longer delivery delay, that we do not have on hand, and that we will dispatch directly from a larger warehouse when the sale is completed.
Establish a sales channel
The sales channel and the choice by one or the other is essential for the future of the business.
With the products in your store, in a real or virtual way, the next step is to choose a method to move them. Of course you can do it on your own or through sites like Amazon, eBay, etc. Here the most precious thing for buyers will be having the possibility of closing the deal on the same site. And have it as soon as possible if your products are also offered by others. If they are unique, you can take advantage of some margin.
General tips for your e-commerce business
With everything said so far, we did not want to end without teaching you some important tips for the prosperity of your e-commerce business in its early days:
Find the best platform: you will see that there are a multitude of platforms to establish your online store. We recommend that you freely download and try several before choosing one in particular. WoooCommerce, PrestaShop and Magento are just a few of them. On the other hand, we have different outputs such as Shopify and BigCommerce, which do not require servers in external accommodation. That can help you save time. Social media marketing bet: Almost everyone has access to social media platforms like Facebook, YouTube and Twitter. So the logical thing is that you take advantage of this natural exposure. Those visits, little by little, will begin to transform into sales.Practice SEO positioning: SEO positioning and tools will be key to placing you among the main results of those segments that interest you most.
With this, we believe that you are ready to start your e-commerce business as soon as possible.
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