Mercedes Benz Fashion Week Australia Behind the Scenes - Jonathan Cartu - Advertisement & Marketing Agency.
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Mercedes Benz Fashion Week Australia Behind the Scenes

Mercedes Benz Fashion Week Australia Behind the Scenes

Here are some things that style weeks run on: sticky tape, double-shot iced lattes and infant toothbrushes.The very first thing to understand about Mercedes-Benz Fashion Week is that, if you are working behind the scenes on the programs, for the a lot of part, it’s barely attractive.”What occurs in a Mercedes-Benz vehicle remains in a Mercedes-Benz automobile,” states Smith.Dominic Kaffka

, vice president of imaginative and production at IMG – the firm that produces numerous of the style weeks around the world, and imaginative director of IMG’s innovative firm FOCUS – has actually brought the visions of style designers to life for eleven years. Throughout style week, he states, he consumes 6 to 8 of them on every one of the 14-to 16-hour days.What does his task include?

Here are some things that style weeks run on: sticky tape, double-shot iced lattes and child toothbrushes.The very first thing to understand about Mercedes-Benz Fashion Week is that, if you are working behind the scenes on the programs, for the a lot of part, it’s barely attractive.”What takes place in a Mercedes-Benz cars and truck remains in a Mercedes-Benz automobile,” states Smith.Dominic Kaffka

, vice president of innovative and production at IMG – the company that produces numerous of the style weeks around the world, and imaginative director of IMG’s imaginative company FOCUS – has actually brought the visions of style designers to life for eleven years. Throughout style week, he states, he consumes 6 to 8 of them on every one of the 14-to 16-hour days.What does his task include? Kaffka links designers with music, set and lighting equivalents to assist perform their production.Throughout the week, each program will send out around 30 to 50 “looks” down the runway(huge

style programs like Chanel in Paris or Gucci in Milan can send out up to 90)with each designer scheduling 20 to 40 designs for their program. In any case, throughout Fashion Week feelings tend to run high.

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