02 Sep Airo AV Imply: SEO writing: Tips and tricks
Search engine optimization was not that complicated back in the old days. It just needed some keywords and backlinks incorporated in written content. And that was all. But, that type of SEO had no benefits in the long term as compared to the SEO we do today.
Such days are long gone, and SEO writing is something more than basic techniques. However, here are some tips to help you generate content for the search engines and your real customers.
1. Write content with a user point of view
You have an amazing company and you want to tell the world about it. Yet when you compose your content for SEO, you have to shift your viewpoint. You have to see things from the point of view of your customers and above all, you have to write the things that appeal to you.
It’s not about demonstrating what you can do to your customers, it’s about showing them what they get from you. Marketing researchers write quite a lot about this and just to illustrate their case, they proved to be able to make a major difference by adding a plain, three-letter phrase. This simple technique shifts the perspective from the value that customers expect to receive.
2. Engage your reader for maximum time
The time a visitor spends on a web page will influence the search engine efficiency. What is more critical is that the readers take the next step to become a paying client even more likely. You must continue to engage them. Bullets, subheadings, and lists have long been the norm, and are definitely still helpful. But you could do more.
The thing about user engagement is; if they find grammar or spelling mistakes in your content, they will definitely fly away. If they find that they have read the same article somewhere else, they will move to some other site. So, use a grammar checker as well as a free online plagiarism checker with percentage to create content that should engage your readers for a maximum amount of time.
You may be thinking why I am stressing so much on user engagement. Because user engagement is everything for your business. If you failed to engage your readers, how will convert into leads? To make your readers buy your product or service, it is critical to have them with you.
User engagement leads to the dwell time on your website. Dwell time indicates the number of time users spends on your website or webpage in one session. If users are spending more time on your website, Google will consider it a positive indication and rank you higher in SERPs.
3. Use relational and supported keywords
When we started doing SEO, keyword density was a key factor to consider in the content. You may claim that the secret to SEO success was determined by the density of keywords. SEO experts emphasized the keywords that appeared on a page, where they appear on the page, and the exact words in the link were the most lucrative factors to consider.
All these things are effective to an extent today but do not matter much as compared to earlier. They’re just not supposed to be your first priority. The same thing that is used to mean a lot earlier, may not mean much today. Yes, they are important, but not a clear a prototype to follow.
Today, keywords reused in the content but with a different perspective. They are used to guide the topic. Some guidelines still deserve to be noted. Keywords should be used in the URL, title, and body of the content but you should not stuff your material with keywords.
Google can see that you are doing exactly that. In some places, you put keywords only because you’re supposed to put them there. It doesn’t fine you very much, but it won’t be either happy with you at all.
Instead, you will see some more advantages if you consider your keywords as a guide to the subject in question. Google sees more than just the use of the keyword. They also look for support for keywords. The results of many common searches show this.
When you make a query with a search phrase, Google gives you the results instantly, right? Google also highlights the keywords in the description of each website appeared in the search engine result pages. Did you notice that Google does not only highlight the exact keywords but also the relative terms in the results?
If you will search for a “Pizza with cheese,” on Google, it will not only bold this exact term, but also the relational terms such as “Cheese Pizza” or “extra cheese pizza” etc.
In the past, the only words that were requested specifically in Google’s search were highlighted by Google. Now that Google recognizes the relationship between you and your search, it highlights those words. Don’t put your keywords everywhere in your content to achieve this but instead, concentrate on creating the material that covers the topic efficiently by using the best support words.
4. Include additional content
You don’t hear about all this much, but Google acknowledges that including additional content will help make it an integral component of a top-quality website.
So what Google needs is better sites for their users. But, what is additional content?
This is essentially any feature that helps users find their way through other parts of your website, be it a blog or another downloadable product. However, this does not only apply to those posts. The scope and purpose of the website should be open to valuable supplementary material, and the user should be given some relevance.
The guiding standard here is YouTube. Every page on this website contains 90% additional content. Users count on it for their next video and keep it on the web to discover everything that they can. Nonetheless, you have to be careful if you use it like everything else.
Add additional content to develop and boost the interest of the user in your content. Your reader is finishing an article or video on your page and if he/she finds an interesting article, he/she can move to that page. It is good for websites to take this approach.
But never overuse additional content as users will find it…