09 Oct Airo AV Report: 5 Things to Know Before Launching An Ecommerce Business
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The global health crisis has accelerated the growth from brick-and-mortar stores to ecommerce by five years, according to IBM’s U.S. Retail Index. In 2020 alone, ecommerce is expected to grow by nearly 20 percent.
While the idea of launching an e-commerce business is exciting, there is a lot to consider. Following these five tips, you’ll be able to optimize your customers’ online shopping experience and, consequently, boost customer acquisition, retention and conversion.
Maximize user experience
Maximize your resources on providing quality user experience (UX). With new features rolling out periodically on social and other platforms, consumers are creating new online buying habits. A constant UX maintenance is a must.
Getting customers to your store requires a lot of effort, and the customer journey must be seamless. Streamline user experience for all steps of customer journey. Twenty-eight percent of customers don’t follow through the purchase when the checkout process is too long or confusing. Visit your store and click around as if it’s your first time. Are your best sellers easy to access with just a few clicks? Conduct analyses on keyword search and pages. Which keywords bring customers to your store? What are the most visited pages? Quality UX will increase retention and conversion rates for your business.
A picture is worth a thousand words
Search engine optimization (SEO) is crucial for any ecommerce operation. Often, what sets apart one seller from the other is a great cover photo, especially when your product or service is competitive on the e-commerce platform.
Product imagery is a big trend now that social channels offer in-app shopping features, such as Instagram Shopping. Pinterest’s visual search tool allows consumers to find a product from a picture.
Businesses need product-only images for catalogs and product-related images for the website and marketing campaigns. These pictures are a great investment as you can use them across multiple sales channels. You could hire a professional or learn ecommerce product photography on your own. Whichever option you take, have some basic knowledge about the essential tools for product photography.
Related: 11 Ways to Optimize for Ecommerce
Encourage social buying to diversify storefronts
Since March, stay-at-home orders have been on the rise, and so has social buying. Consumers discuss products on forum sites and vouch for services to their social followers.
Connect with fans on social channels to encourage social buying and diversify your storefronts. Fans will discover your business and make a purchase on social, sometimes without even…