Airo AV Report: 7 Elements of Your Link Profile That Drive SEO Results - Jonathan Cartu - Advertisement & Marketing Agency.
post-template-default,single,single-post,postid-16327,single-format-standard,qode-quick-links-1.0,ajax_fade,page_not_loaded,,qode-theme-ver-11.2,qode-theme-bridge,wpb-js-composer js-comp-ver-5.2.1,vc_responsive

Airo AV Report: 7 Elements of Your Link Profile That Drive SEO Results

Airo AV Report: 7 Elements of Your Link Profile That Drive SEO Results

When you’re tasked with building links, you need to have a good idea of what you’re starting with.

What’s the health of your current website? How did your previous link building tactics benefit your site? Where can you improve?

There are so many important questions you can ask. And fortunately, you can get the answers you need from your link profile.

What Is a Link Profile?

Every link you have pointing to your site has an impact on your search engine optimization (SEO) efforts. That makeup of all your inbound links is called your link profile.

Your link profile has a ripple effect on many aspects of website performance, including your ranking potential and your domain authority.

A strong link profile includes a variety of links from high authority sites. When you have a strong link profile, you’re setting yourself up for success with SEO.

And the best way to determine the health of your link profile is by conducting a link profile analysis.

The Link Profile Analysis: 7 Elements to Focus On

I know, this sounds really dry, but your link profile analysis can be so impactful and even fun to do!


It refers to how you assess and evaluate all the inbound links pointing to your site.

When you conduct a link profile analysis, you get a bird’s eye view of all the links pointing to you. You can judge the quality and health of your profile by looking at seven different aspects.

The Quantity of Links

Looking at how many links you’re earning is important because you get to look at critical components of your SEO strategy, including the following:

  • How many links you generate in specified timeframes
  • How fast you’re building backlinks in your campaign
  • How you’re tracking toward link building goals
  • How your strategy is being hurt by lost backlinks
  • How many links are pointing to individual webpages

As every SEO expert and marketer knows, you want to earn high quality backlinks, but you also need to be strategic about it. Earning too many too quickly can raise suspicion, which could lead to a penalty.

Also, outside of quantity, you also need to consider quality. There are bad links out there, and you don’t want them, which is where disavowing can help.

The Linking Domain’s Authority

Generally speaking, the higher the DA of a linking site, the more valuable that link is. But that also doesn’t mean that links from lower DA sites is inherently bad.

After all, a mix of linking domains with various levels of authority is what makes a healthy, diverse link profile.

That being said, it’s important to pay more attention to those lower DA sites linking to you. You should assess the domain to determine if it’s too spammy.

If that’s the case, you should manually reach out to the domain to request a link removal. Bad links can significantly hurt your SEO efforts.

The Linking Domain’s Diversity

That first backlink from a domain carries a lot of link equity with it. But as you get more links from that same domain, the value of those subsequent links is less and less.

This is why you should assess how diverse your profile is. In a perfect world, you can generate more backlinks from new domains on an ongoing basis, adding more diversity to your profile.

But in many cases, you’re likely getting a lot of links from the same sources. This is signaling something important to you – it’s time to reach out to new domains.

The Relevance of the Linking Domain

Each link in your profile should be somewhat related to your company and website. Otherwise, why are they linking to you?


If they’re irrelevant, it’s likely a bad link that Google might consider to be spammy or part of a link scheme. Bottom line: You need links that come from domains that are relevant to you and the topics you cover on your site.

The Anchor Text

As you analyze your link profile, you can gather data on the anchor texts being used to link to you. There are few aspects of anchor text to consider:

  • Branded anchor text – these are more valuable than other kinds of anchor text.
  • Keyword anchor text – intentionally selected keywords help improve search query relevance.
  • Relevant anchor text – the anchor text should be semantically relevant to the post being linked to and the post it’s included in.
  • Diverse anchor text – using synonyms helps prevent penalties, which can occur if you use the same exact text over and over.

The Diversity of Linking Destinations

No matter your goals, like building links for targeted webpages like landing pages, you should always strive to generate links to several other pages.

When you have backlinks pointing to various destinations, your profile appears more natural to search engines, which makes your domain more favorable and authoritative. It’s important to always create new content so you have new pages to earn links for.

The History of Your Links

Looking at the history of your inbound links clues you in on whether or not links are being removed at a fast pace. This indicates that those linking to you might not want to give their votes of confidence in your content anymore, which is a major problem.

You want links to last for years, and you want to see a steady increase in backlinks over time. You need a strategy that provides a consistent flow of new inbound links, and the history can be a great resource for tracking and monitoring your goals.

How to Conduct a Link Profile Analysis

There are so many incredible SEO tools that make link profile analysis easy. Our favorites are Moz and Ahrefs.

Link Profile Analysis on Moz

Moz Pro offers an impressive list of tools, including Link Explorer. You can find your link profile in a few simple steps.

1. Log into your Moz Pro account.

2. Go to Link Research on the left sidebar.


3. Select Inbound Links, then enter your domain.


This is where you will see your domain authority, page authority, number of linking domains, and inbound links.

From here, you can select Linking Domains to assess who is linking to you.


Click the Top Links dropdown on a listed domain to see how what pages from that root domain are…

Airo Security AiroAV

No Comments

Post A Comment