06 Oct Airo AV Reviews: How IT Companies Can Attract Customers Through Effective So…
With increasingly more consumers shopping online, it has become a challenge for online businesses to stand out. At the core of most successful online businesses is clever marketing. Internet or online marketing is the practice of using web-based channels to spread a message about a business’s products or services to its target market. This type of marketing is the best way for new businesses to attract new customers, to stand out among the ocean of competitors and to effectively increase leads and sales.
By ANASTASIA STEFANUK
Online marketing allows you to keep your business open around the clock without paying your team overtime to do the work. This is also convenient for customers, as they can browse your online store at any suitable time and place orders when they are ready.
Online marketing can be done in a variety of ways or combined for an even more effective outcome. It can include levering clever web design, using search engine optimization (SEO), investing in affiliate programs or paid search, and making use of social media or email marketing.
But not all businesses can use the same type of marketing and expect the same outcomes. For example, a clothing retailer will get better results utilizing social media marketing campaigns, while a financial business will be more successful using paid search strategies on search engines. A lot of research needs to be done to find a suitable online marketing strategy for your business.
Specifically for IT companies, it can be difficult to attract new customers and prospects through some digital channels, including social networks. Let’s explore why.
Why it Is Difficult for IT Companies to Advertise Through Social Networks
Social networks are interactive platforms that facilitate the sharing of information, ideas and other forms of expression through digital communities. It has become a powerful method for businesses, big and small, to advertise their brands or products in interesting ways.
Because it is such an interactive tool, businesses enjoy gaining traction on advertising efforts fast and getting feedback from customers and potential prospects immediately. But even with all the benefits social networks have for advertising, many industries struggle to gain from it.
IT businesses are one sector that may find it difficult to utilize social networks as part of their advertising strategy. But why is this?
- Consumers buy based on emotion
Social network users are typically attracted to brands and products that stimulate their emotions. They want to see content that they can interact with and that offers value to the time they have spent on a platform. When it comes to IT businesses, it may be difficult to include an emotional perspective in the content posted. This can lead to users clicking away from the content or avoiding companies that are too technical.
- Finding a target audience
Most users use social media as a relaxing pastime. Therefore, it may be difficult for some companies to find their target audience on social platforms. As a result, it may take some time to build up a following and to get that audience to interact with the advertising content produced. For example, if you have an IT outsourcing company, offering software development Ukraine, your target audience will be people from other countries and not those in Ukraine. The audience may also include business owners or managers and not necessarily general employees.
- Social networks thrive on compressed content
Social networks work based on using shorter snippets of content to attract users fast and to get the message across efficiently. With IT businesses, this can be a challenge, as the products and services offered are often complex and need to be explained in detail. This can make it challenging to express on social networks.
But even with the challenges social networks pose to IT businesses, it is possible to use it effectively. Proper research needs to be done and certain aspects need to be considered before any IT company can successfully launch a social network strategy. Let’s explore some companies that have been successful with this kind of marketing and the strategies they have followed to ensure a positive outcome.
Successful Cases of IT Companies Thriving Through Social Network Marketing
Some leading IT companies around the world have found ways to boost their businesses on different social media networks. Let’s explore a few examples:
Databricks is a data and artificial intelligence (AI) company that specializes in creating innovative solutions for complex business problems. They have a strong social media presence, especially on Facebook, and use it to grow their audience and to increase leads and sales.
With any form of marketing, it is important to offer value to customers. With this post, Databricks promotes an online summit they offer for free. This is an excellent way to share information about your brand, products or services efficiently to a large group of people. Their choice to offer the event for free means that more people will sign up to attend.
Before consumers make purchases, they typically do research. With this post, Databricks shares a success story from one of their biggest clients. Not only does this increase trust with people, but it also showcases their experience in their specific field. It is a clever way to position yourself as a leader in the industry.
Mobilunity is a nearshoring company that specializes in offering dedicated software development Ukraine teams for businesses around the world. They have been successful with sharing knowledge around IT outsourcing, boosting their services and growing their teams through LinkedIn.
With this post, they offer interesting information about how IT companies in Ukraine are growing in the global IT sector. As a nearshoring company, this is a clever way to boost their own business, without coming across as too aggressive. They offer value to readers in a simple, but effective…