11 Nov Airo AV Says: ASA launching initiative to help dealers leverage online as…
LAS VEGAS — ASA Automotive Systems Inc. is launching a digital division, designed to help independent tire and auto service dealers attract more online customers and retain them.
ASA’s digital division will provide a “full spectrum” of integrated digital products and services, the company said, including: digital marketing strategy, content marketing, social media, mobile-optimized websites, Search Engine Optimization (SEO), Search Engine Marketing (SEM), digital advertising and products that enhance the consumer in-store experience.
“ASA digital is an important expansion of our company’s product line, which will address a critical need in the industry currently being underserved and perfectly complements our core shop management software business,” ASA Automotive General Manager Dave Vogel said.
“ASA’s digital division will operate in the same way: serving the digital marketing needs of ASA dealers, and also operating as a stand-alone digital products entity. Together, we form a powerful suite of seamless business solutions with the best-in-class management system and consumer-facing products to help engage and drive traffic to the dealer operation.”
ASA prefaced its reasons for launching this initiative by saying buyers are more empowered today when it comes to purchasing tires or servicing their cars. Because they have search engines at their fingertips, they research more online and expect to interact with dealers in ways that go beyond stepping through the door at a brick-and-mortar outlet.
ASA said its new digital tools are designed to drive consumers to the dealer operation with methods such as connecting a dealer’s website directly with the point-of-sale to assist with website inquiries, scheduling services and helping build their online reputation.