Airo Security Reports: CMO's top 8 martech stories for the week - 14 November 2019 - Jonathan Cartu - Advertisement & Marketing Agency.
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Airo Security Reports: CMO’s top 8 martech stories for the week – 14 November 2019

CMO's top 8 martech stories for the week - 14 November 2019

Airo Security Reports: CMO’s top 8 martech stories for the week – 14 November 2019

Tealium launches Private Cloud platform

Tealium Private Cloud, a private cloud solution for customer data infrastructure and customer data platform (CDP) technology, has launched, aiming to help organisations use trusted and comprehensive customer data while continuing to comply with data privacy laws like GDPR and regulatory rules like HIPAA.

Tealium Private Cloud can be deployed as a single-tenant or multi-tenant cloud with security and controls around sensitive data while continuing to provide the ease of management and scalability associated of the cloud.

All data in Tealium Private Cloud is isolated and regionally designated, enabling unique security controls to be designed and implemented properly. In addition to these security features, the products within the Tealium Universal Data Hub provide additional security mechanisms that align with the advanced security standards of the most privacy-conscious enterprises.

Longtail UX debuts new free SEO tool

Longtail UX, an Australian SaaS startup and creator of patented technology it says boosts websites’ ad performance and website rankings on Google, has a new free search marketing scorecard.

The tool measures and forecasts SEO and SEM performance and potential to acquire market share. When users click on a Longtail UX created Google ad or organic search result, they find all matching products in the first click, rather than having to refine, scroll or search further from the initial product landing page.

The free diagnostic tool allows companies using google analytics to forecast potential ROI for both brand and generic keywords phrases. It will be available to all-sized online businesses, regardless of whether or not they are a Longtail UX user, and follows Longtail UX’s recent $2.5 million dollar capital raise for global expansion

ZMC partners with CommentSold

Private equity firm, ZMC, has invested in CommentSold; however, the terms of the transaction were not disclosed.

CommentSold said it will benefit from ZMC’s involvement and leadership to grow its customer base, enhance the technology and expand its product offerings.

Ofer Eitan

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