04 Feb AiroAV Antivirus Affirm: A Definitive Guide to Mobile SEO
3. Technical Aspects of Mobile SEO
Now let’s look at the technical aspects of mobile SEO.
When you optimize the SEO elements on a page, you should start with title tags, H1 headings, content, image alt text, URLs, and meta descriptions, just as you would doing standard SEO on your desktop site.
Pay special attention to your title tags and meta descriptions.
Mobile search results pages don’t display as much information as desktop SERPs, so your titles and descriptions will be truncated to a much shorter length.
Use those marketing skills to write shorter, more compelling titles and descriptions, so you’ll make a better impression when you show up in mobile searches.
Make sure you don’t have any popups on your mobile site – they’re incredibly annoying.
Think about what you do when you’re browsing the web. When you get to a site and a giant popup appears, you get frustrated and close it immediately.
Your customers do the same thing.
Make sure you’re using schema markup. You should be using schema anyway, but it’s even more important when you consider the size of mobile screens.
And if you manage to get a rich snippet in search results, you’re even more likely to stand out when people are searching for you.
And finally, never, ever use Flash on your website! If you want your site to have animations or special effects, use HTML5 instead.
4. User Experience
It’s more convenient to search on a mobile device, but because of that convenience factor, user experience is critical to success.
So let’s talk about the things you should optimize to make your user experience stellar.
One of the most important UX issues on mobile sites is click size.
Whether it’s a menu button or a clickable element, you need to make sure the clickable area is large enough for finger taps.
Along the same line, pay attention to the distance between clicks. If your clickable areas are too close together, users will get frustrated when they can’t click what they’re trying to click.
Frustrated users are bad for business – they’re probably going to bounce.
Make sure your phone number is easy to see and is coded with a click to call link. Far too often, we see sites with unclickable phone numbers.
Why do you have your number on your site?
Because you want customers to call you!
So make things easy for them – add the click to call link.
Make sure your mobile menu is easy to navigate. If you’ve crammed a bunch of buttons into your menu, they’ll stack vertically on mobile, and might not fit on the screen – users will have to scroll to see them all.
If it’s too hard for users to find what they’re looking for, they’re going to bounce and find the answer or the product elsewhere.
Another massive mobile UX headache is forms. Most business owners and marketers don’t put much thought into their mobile forms, thinking that the responsive site solves everything.
The forms need to fit well on the screen, and they need to be easy to use. If the fields are too small, it’s tough to click them to select them.
But the biggest issue of all is the keyboard you use for your forms. There are several mobile keyboards available, and it’s important to connect the right keyboard to each field.
If a user needs to type in their name, you’re cool with the standard keyboard. When the user needs to type in a phone number, set that field to pull up the number keypad instead of the standard keyboard.
It’s a simple code change that will drastically influence the number of form completions you’ll see on mobile.
Font size is also important. Pull up your site on your phone – is it easy to read? Is there enough space between lines?
Don’t try to use a smaller font to squeeze in more content on the smaller screen – in fact, you most likely need to do the opposite. Make it easy to read and your users will be happy.
Make sure you’re serving different image sizes on mobile.
A full-screen image on a desktop is much larger than a full-screen image on a mobile device, so use your website code to serve up different images based on screen size.
Don’t load in huge images that you don’t need to. If you’ve got a slideshow, serve mobile-specific images for it, making sure they fit on the screen of a mobile device.
5. Mobile Site Speed
Page load speed is a Google ranking factor – and since it’s using a mobile-first algorithm, we know that mobile load speed is what matters.
It’s important, but note that your page load speed is really only going to affect your rankings if you’re in the bottom range.
The extremely slow sites get penalized – but once you’ve got a site that’s loading within a few seconds, shaving another half second off your load time isn’t going to help you rank any better.
It will help you convert more customers, though.
When you’re browsing sites on your phone, there’s nothing worse than going to a site that loads so slowly you feel like you’re going to die.
If that’s the case, your users will bounce and go to your competitors instead.
Most business owners and marketers have heard of Google’s Page Speed Insights tool. It shares incredibly valuable insights into how you can speed up your site, but it doesn’t really tell you how long your site takes to load.
Use it for the suggestions it provides, but opt for another speed testing tool to tell you the actual load time.
Now, we’re going to share eight tips that will help your site to truly rock in terms of page load speed.
- Find quality hosting. Server response time has a massive effect on your page load speed, so get your site on a host that’s optimized for fast performance. We’ve seen…