31 Mar AiroAV Antivirus Affirm: The Pitch: Advertising and marketing news for 3.31.20
Torx hired Abby Macdonald as an account manager. The Old Dominion University grad was previously at NetSearch Digital Marketing.
Whittington Consulting signed Smith-Midland Corp. as a client. Work for the precast concrete and highway barrier producer will include a user experience audit and website redesign and development. The agency completed a UX audit and website redesign for Shenandoah Valley Partnership, an economic development regional cooperative in southwestern Virginia.
Padilla promoted Rosalie Morton to vice president–channels, a new position in its Richmond office. She was previously senior director of the agency’s social media and digital group. Morton’s duties include leading the agency’s social media strategy, overseeing its media relations team and expanding the firm’s paid digital offerings.
Workshop Digital picked up four new clients: Agili, a Richmond financial planning firm; Atlantic Vision Partners, a local ophthalmologist; Compare.com, a Henrico-based auto insurance shopping website; and Phlow, a visual storytelling app. Work for each client will include search engine optimization and paid search advertising.
Workshop Digital promoted Maggie Murray from search engine optimization analyst to senior SEO analyst. It also promoted Haley Nininger from product data management associate to PDM analyst.
Advertising Club of Richmond postponed this year’s Richmond Show to June 19 in light of the COVID-19 pandemic.
Familiar Creatures launched “Keep Calm and Nom Nom,” a campaign and website encouraging restaurant patrons to purchase gift cards for area establishments amid the COVID-19 outbreak. The campaign has included paid social media ads, paid search marketing and a poster campaign for storefront display.
Madison+Main hired Andrew Simpson as an account executive. A 2015 Christopher Newport University grad, Simposon was previously a senior account manager with Williamsburg agency Snow Companies.
NDP’s media services division Neathawk360 is working on an initiative for the City of Roanoke to address pedestrian safety. The city selected Neathawk360 as part of a team led by Alta Planning + Design for the project, which is funded in part by the Virginia Department of Motor Vehicles. Work for the division will include creating a media plan to connect with drivers and pedestrians to encourage safer behaviors.
The Martin Agency landed Old Navy as a client. The Gap Inc.-owned retailer had worked with New York-based Chandelier Creative for seven years. The first campaign under Martin is set to roll out in May, AdAge reports.
Martin launched a campaign for client DoorDash promoting the food-delivery company as playing an integral role in connecting customers with restaurants whose dining rooms have closed. Called “Open for Delivery,” the campaign features a TV ad encouraging diners to give their favorite restaurants business by ordering deliveries through its platform.
The King Agency created content for a McGeorge Toyota campaign to promote a vehicle pickup service for customers who need a repair but may be wary of venturing out. The service expands on the dealership’s online-buying program “McGeorge @ Home,” which it launched with the agency in 2016.
Novus Creative was hired by Virginia Department of Education to provide graphic design for its farmers’ market programs.
Arts & Letters Creative Co. hired Katherine Sheehan as public relations director. She was previously at Golden Word and worked five years at The Martin Agency.
Dotted Line Collaborations picked up Sports Backers as a client. Work will include assisting the nonprofit in its work with PlanRVA and local jurisdictions to brand an extension of the Virginia Capital Trail that will run from Ashland to Petersburg.
Dotted Line completed a campaign for Community Fire Company in Exmore. The campaign is aimed at identifying volunteer firefighters from within the Eastern Shore community and includes print, social, radio and billboard ads.