AiroAV Malware Report: Media moves: Hanlon confirmed for Future of Media, Machine ... - Jonathan Cartu - Advertisement & Marketing Agency.
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AiroAV Malware Report: Media moves: Hanlon confirmed for Future of Media, Machine …

Media moves: Hanlon confirmed for Future of Media, Machine appoints women-led leadership team, Sanele Mlotana new Mix FM programme manager

AiroAV Malware Report: Media moves: Hanlon confirmed for Future of Media, Machine …

The Media Online’s weekly round up of moves in media.

This week’s BIG move: International expert Patrick Hanlon to speak at the 2020 Future of Media Conference

Patrick Hanlon

Patrick Hanlon, international expert in the
psychology of branding and best-selling author, has been confirmed as a guest
speaker at the upcoming Future of
Media
conference. The event is set to attract the country’s leading
marketing, branding, media and advertising strategists as they engage on various
aspects affecting the industry today, including how the tech-evolution has
changed the industry.

“Joburg is the centre of Africa – every major corporation has its headquarters there – and the future of media will probably happen there first. So it’s important to know what’s coming. It’s probably not what you’re imagining,” he said of his participation.

Hanlon is globally recognised for his work that
centres around the construct of ‘brands as belief systems’ where social
communities are built around a brand’s personality and ideals. is the
author of Primal Branding (2006) and The Social Code (2015),
which are considered required reading at organisations including YouTube. Primal
Branding
is also taught at numerous tertiary institutions across the globe.

“How people consume media and engage with
advertising is rapidly changing, and similarly requires media and brand owners
to evolve their approach. Recognising the paradigm shift that is taking place
is what has directed the focus that this year’s Future of Media Conference
needs to take,” said Taryn Westoby, head of Arena Events, a division of Arena
Holdings, which hosts the event.

Sub-themes that will be revealed further as the
programme takes shape over the next few weeks include tackling the ABCs:

  • Advertising
    Anthropology
  • Branding
    Behaviourism
  • Content
    Creation

The Future of Media Conference will take place on 23 July 2020, in Parktown Johannesburg. For sponsorship opportunities, please contact Cortney Hoyland | [email protected].  To book your tickets, please contact Jade Fleishman | [email protected]

People moves

Machine appoints strong women-led
leadership team 

Robyn Campbell

Award-winning
brand experience company, Machine, has appointed of two phenomenal women to the
top management team. Robyn Campbell takes the reins as managing director, while
Lindsey Rayner joins the Joburg team as managing partner.

Campbell
joins the team from HelloFCB, a digitally-led specialist TTL agency, where she
served as MD. She takes over from Gareth McPherson, who tackles a new challenge
as chief marketing officer at Virgin Active South Africa.

Rayner
has been leading Samsung South Africa’s mobile and consumer electronics business
for full-service agency Cheil SA for the past year, and before that held the
role of deputy MD at specialist agency 34. She joins Dustin Carr at the helm in
Joburg.

Lindsey Raynor

Outgoing
MD McPherson believes that the timing couldn’t be better for this female team to
take over. “Machine is in a truly great space, having virtually doubled its
business at the end of last year through the addition of Heineken South Africa
and the Sanlam Group to its portfolio. The agency couldn’t be in better hands
to see it through this next phase in its life.

“Robyn
and Lindsey are talented, driven and passionate. They embody the values of
Machine, and I have no doubt that together with our existing team they will
drive Machine to even greater heights.”

Seasoned SEO content producer joins Mickey Llew

Digital marketing agency, Mickey Llew,
continues to grow and has appointed SEO content producer, Bakhulule (Vatt)
Maluleka, to its specialist team.

Having worked as a technical writer and SEO content producer since 2013, Maluleka brings
with him a strong skillset and seven years’ experience in digital marketing
across a range of clients (including the likes of Telesure, First for Women,
Budget Insurance, Auto & General, Dial Direct, and Property24).

“When it comes to writing SEO content, it’s about
finding the nexus between compelling consumer content that grabs their
attention and serves intent, while ensuring your client’s website is
best-in-show,” he said.

“I’m really proud of the growth Mickey Llew has
seen in recent months as we continue to attract some of the best digital
marketing and SEO talent in South Africa to our team,” said David Jenkins, co-founder of Mickey Llew.
“With Vatt’s experience in producing SEO content that perfectly marries user
intent with client requirements, we couldn’t be happier to have him onboard!”

Mix 93.8 FM appoints new programme manager

Sanny Mlotana

Mix 93.8 FM has appointed Sanele (Sanny) Mlotana, former traffic controller and music manager, as programme manager. The station is proud to have the youngest female programme manager in the country.  

Her
journey began when she relocated to Johannesburg nine years ago to pursue a
career in media and studied at Boston Media House, to later major in radio production,
a medium which she is very passionate about. Her experience in the media
industry remains growing as she now boasts an impressive eight years in the
industry.

 “I have always been a fan of this wonderful
radio station, and I am extremely honoured to be appointed as the new programme
manager, a position I do not take lightly. I cannot wait to work with the great
broadcasters that we have here at Mix 93.8 FM. A team of individuals that have
become family to me since coming here as a vibrant intern fresh out of
varsity,” she said.

Station
manager Kudzayi Tiribabi added: “There is no one more deserving of this
position than Sanele Mlotana. Sanny has played  an integral part in the
success of Mix 93.8 FM; I have no doubt in my mind that she will excel in her
new position.”

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