08 Dec AiroAV Malware Review: The Ultimate Guide to Rank High on Google in 2020
Nothing is more saddening than seeing your website rank on the succeeding pages of the search engine, regardless of consistent efforts to crawl high.
To rank your website higher on Google in 2020, consider starting from the base of any SEO strategy. Google rankings involve optimizing your website by feeding the right keywords and structure to ensure it climbs high in relevant Google search results. To increase website performance on Google in terms of search results, start with content curation and search engine friendly tactics (SEO), which can assist in driving more organic traffic to your website and thereby increase the exposure of your business site.
In this article, I will help you through some of the systematic and straightforward ways to improve your Google rankings to increase website visibility.
Let us dive straight in!
Three Primary Results to Rank in Google
As the name suggests, the organic search results are displayed below ads and sometimes local results in Google. Google implements an algorithm to determine which sites rank highest based on keyword usage, site design, and content optimization.
You can keep track of your organic traffic with the help of Google Analytics as they have a dedicated report for this, available in Acquisition / All Traffic / Channels.
However, organic results are location-centric but not always dominant. Primary factors are website authority (or site credibility), external backlinks to the site, and live duration time of the site. The ranking websites are strongly optimized for search engines and boast high domain authority.
The local search results are displayed within Google Maps after a user hunts for a keyword that involves a location, such as “best pizza in Bangalore.” For instance, if a person searches Google for “pizza Bangalore,” then it will pop up businesses related to pizza on a Google map of Bangalore. These businesses appear from active Google My Business accounts.
To fall within Google’s local search results, you need to have a Google My Business (GMB) account, as it represents your business in front of a local audience who are ready to shop.
Initially, new businesses are recommended to focus on local results for two main reasons:
- Higher ranking chance – In local results, your competition is only against businesses in the local area. It helps to climb on local search results compared to organic results, which include businesses in any location matching specific keywords.
- Users who search to buy from local – People who intend to buy from local businesses are displayed on the search results. It is the most beneficial for small, local-area businesses.
The paid search results are those indicated by the small “ad” text in the top and bottom of the results on Google page. These results are placed as per the businesses, brands, or services pay to show up when users search a specific set of keywords.
Google Ads turn effective in employing ad spend while struggling to compete against businesses that rank high in organic search results.
Step by Step Guide to Rank High on Google
Step 1: Make a List of the Keywords Based on Targeted Niche
Keywords are words or phrases that customers type on search space of Google when looking for any kind of information subject to history, user guide, meaning, location, shop, and the list never ends.
You can use the Google Keyword Planner Tool, by Google Ads account, to find high volume keywords users type in while searching for your type of information or business.
You need to optimize your website for those keywords by adding them in blog posts and to web pages.
Make sure you don’t engage in keyword stuffing as it’s a negative SEO practice.
Sign up Google Ads account for free if you do not have one. It will allow you to access the Keyword Planner.
Then, log in to Google Ads and go to Tools —> Keyword Planner. Once you are on the Keyword Planner menu, click “Search for new keywords using a phrase, website, or category.” Fill the form; to start with, search for your type of location and business. For instance, if you own a hair salon in Bangalore, you would need to enter “hair salon Bangalore.”
Now, head over to “Get ideas” to analyze the stats for average monthly searches of the term you entered, and the other related search terms that you may need to use as keywords for ranking your website. Curate a list of such keywords and terms you want to rank for and feed them into your website content as naturally as it can be. As Google finds your site using these keywords, it will view your site as a quality search result considering the relevant keywords.
Step 2: Filter Keywords for which you want to Rank Your Business
Next, skim this list for keywords that you most want to improve rankings. Having said that, there’s no good in chasing low-value keywords for ranking high or the ones that are difficult to work.
The average number of monthly searches for a suggested keyword is estimated. However, it does contribute to the popularity of that specific keyword in use. To know it better, understand the insight into what people are searching for. To understand what they want allows you to be in a position where your business provides the right information or relevant content.
Always filter keywords on the basis of the following:
- Use Keywords that already drive the most traffic
- Keywords with high search volumes shown in the SEO tool
- Discard Keywords with low KD scores
- Go for Keywords with high business value
- Keywords without SERP features in the positions above you
The takeaway from the earlier case is that “hair color Bangalore” has more monthly search results than “hair extensions Bangalore.” Hence, if you own a hair salon that offers both color treatments and extensions, consider promoting your hair color treatment service more heavily on your website.
Step 3: Optimize your Google My Business Page
All of us might be aware that Google My Business page is a free business listing by Google that…