13 Mar AiroAV Malware Said: 7 Great Strategies for Creating a Conversion Based Website
Do you think that increasing your traffic is enough to boost conversion? Then you must think again! Websites are aimed to represent various brands on the internet, and they have objectives like generating leads, subscriptions, sales, sign-ups, and so on.
The goal is fulfilled
when a website is making appropriate customers or subscribers. If your site is
not perfect enough to get a reasonable conversion rate, then all your marketing
efforts will go wasted. Right at the phase of your website design and development,
you should make sure that it is built with a conversion-oriented mindset.
Below are a few
strategies to help you create a conversion based
1. Explicit Value Proposition
A homepage is an
essential part of a website that should be attractive and engaging. When
visitors land on your site, they must find concrete reasons to do business with
As the market abounds
with tons of companies out there selling their products or services, your
website should have some pointers that distinguish it from others. You have to
distinguish yourself from all other businesses by creating a clear and solid
Show the benefits of
doing business with you. Instead of using buzzwords or useless slogans, clearly
define your unique selling points.
2. Clear CTAs
your webpage or landing page more valuable as they direct your visitors towards
the desired intent. From the shape to the color and the text of the CTAs,
everything has an impact. You can also decide to place CTAs appropriately on your
site by using techniques like heat maps. Also, add catchy texts on your CTAs
that show urgency.
3. Choose shorter forms
As per the research of Clutch.co, 90% of people are more inclined towards web forms that provide features such as password stretch checker, progress bar, inline validation, etc. Also, they are more than happy with the web forms that are short and simple. Therefore, add a web form that is quick, intuitive, and can be quickly filled. Follow the right UX design practices and build compelling web forms with lesser fields. Shorter, simpler, and cleaner web forms make checkout or sign-up process easy and fast, which results in a high conversion rate. E-commerce websites can use the guest checkout option to remove the obstacles during the sign-up process.
4. UI/UX design
The UI/UX is an
essential part of a website that determines the look and feel of it. If your
site looks confusing and awful, then most visitors will leave it once they land
on it and will never return. Website designers employ their skills and talent
to create enticing user interfaces providing optimum user experience. Make sure
that your website has easy to understand website elements that can be accessed
conveniently. Build simple UIs without unnecessary
elements and adding some common UI elements.
Color and texture should be used strategically on a site along with careful use
of typefaces. The appearance of your site would determine how people would
react to your site. To get a better impression on your website, enhance its
5. Smoother navigation
is valuable for every website, and it should be intuitive and straightforward.
Untidy menus are
confusing for users, keep everything in the right flow. With a uniform flow of
navigation, you can provide a pleasing experience to your users and help them
find their ways easily. If your visitors are not able to find their way from
one place to another, they are more likely to leave your site. Poor navigation
causes a wrong impression of your website on visitors’ minds. It results in an
increased bounce rate and declining traffic on your
6. Mobile-friendly web design
Smartphones and tablets have become an integral part of our lives. Therefore the need for responsive web solutions is
arising to reach a wider audience. Create a website that is suited for all
devices, including desktop, laptop, mobile, or tablet. Your website has to
appear correctly on every device. Your visitors always expect to see your
website with the best look and feel irrespective of the device they use to visit your site. A website created with optimum
user experience is essential for higher conversions. Make sure your website is
responsive and cross-browser compatible.
During the development phase of a website, developers have to take care of varied standards such as complying with W3C coding standards. Similarly, the website has to be optimized for search engines so that it can be easily found and indexed by search engines. The following are some ways to make your site SEO-friendly:
- SEO-friendly URL Structure: There is no one-size-fits-all method for
creating SEO-friendly URLs but you can follow some rules for this – use
keywords, avoid using superfluous characters or words, use canonical tags
correctly, create an XML sitemap, reduce dynamic URL strings. Create URLs that
are easy-to-read and follow these rules. For example: instead of using URLs
like “https://www.example.com/content/?cid=720”, you can create more readable
and user-friendly URLs like “https://www.example.com/content/what-is-SEO”.
- Integrate social media: Nowadays, both search engines and prospects
value social media, therefore, you can integrate social media elements in your site
design to get better search ranking and user attention.
- Responsive design: Your website should offer the same level of
experience across different devices be it a mobile, tablet, desktop, or laptop.
Search engines prefer websites that are optimized for mobile devices, hence it
gives you an SEO boost.
site, you can avoid possible crawling issues and your site will be easily
indexed with a good ranking.
- Write persuasive copy: Make sure that the content…