30 Aug Jon Cartu Claims: A Beginner’s Guide To Technical SEO
Technical SEO is something that you should absolutely know about if you are in content marketing or own a domain for your business. It is the term used for certain processes that helps your website grow organically and get a higher ranking in today’s search engines.
We will tell you all there is to know about technical SEOs. And, by the time you are done reading this article, your website will have much higher chances of getting organic traffic. So, let’s begin!
There are various aspects of technical SEO. Some of the most important ones are indexing, crawling, website architecture, and rendering.
The reason why a technical SEO strategy is so important is that it determines your website’s reach. You might have awesome content on your website, but if people are not aware of your website, what’s the point in it? A good and healthy technical SEO will ensure that people get to see it through Google’s algorithm management.
There are a number of things that need to be done in order for your technical SEO to be at its optimum level. You need to secure your web pages, optimize your website for all kinds of electronic devices, free any duplicate content, get your website to load fast, and many other things.
This sounds like a lot of work, but you just need to get familiar with it and learn to do all this in an organized manner. There are several software tools that can help you with your technical SEO as well.
And we are here to help you throughout the process with this simple and comprehensive guide to technical SEO.
What Can You Do To Improve Your Website’s Technical SEO?
Many people might think of indexing and crawling first when they think about technical SEO. But, we are here to tell you that the most important aspect of technical SEO is site structure.
And, if you think about it, the indexing problems and crawl errors one faces are mostly because a site structure is but built properly. So, when you get this first step of site structure right, you won’t have to worry about your website’s pages getting indexed by Google.
Besides, everything on your website is dependent on your site structure. Be it block search engines, site map, or even URLs, your website’s structure is what influences it all. The rule of thumb while dealing with technical SEO is to build a strong site structure.
Organize Your Site Structure In A “Flat” Manner
Site structure refers to the organization of your webpages. Having a flat site structure means that all your web pages are connected to each other in a systematic way. So, one page should lead to another, and so on.
This is important because having a flat site structure will ensure that Google and the rest of the search engines achieve a 100 percent crawl on all of your website’s pages.
This might not be a big issue for small or independent digital businesses, but for someone that has thousands of products on their website, a flat structure will benefit them the most. Another thing to keep in mind while maintaining a healthy technical SEO is the clean organization of your website.
What we mean by this is that your web pages should link to one another in an organized manner. There should be any “orphan page” without any link. This also leads to indexing problems. Furthermore, you will have difficulty even identifying bugs on your website if it’s not organized properly.
Ahrefs is an excellent technical SEO specialist to get a broader picture of your website’s structure. Another software you can check out for the same purpose is Visual Site Mapper. It’s completely free, and it will give you an excellent view of your site’s architecture.
Make Your URL structure Consistent
Although this might not seem that important, it’s actually a great user-friendly feature that will help your customers locate themselves on your website. And in the process enriching your visitor’s customer experience.
If you own a small independent website or a blog then there’s not much to think about URLs because you won’t have as much content as other big agencies. However, if you are thinking of kickstarting your e-commerce business then you should definitely invest in consistent and logical URLs.
Make sure that your URLs follow a logical and consistent structure. By this, we mean that your URL should reflect a particular page’s location and sub-location. For example, if the category is about technical SEO issues, then the first bit of the URL should mention technical SEO, and each sub page under that category should have its own unique URL. Moreover, when you categorize your web pages, Google finds further context about every single page in a particular category of your website. This will further improve your technical SEO and search engine rank.
Breadcrumbs navigation is extremely technical SEO friendly and it boosts your visibility on any search engine. The purpose of breadcrumbs navigation is that it automatically inserts internal links to your website’s sub pages and categories. This further strengthens your site architecture and technical SEO performance.
To drive the point further, Google has even turned all its URLs in the breadcrumbs navigation style in SERPs. So, we highly recommend that you use breadcrumbs navigation to get solidify your technical SEO and boost your SEO ranking.
After you’ve structured your site properly, this is the most important element in Technical SEO. In this section, you’ll know how to spot and…