27 May Jon Cartu Imply: 3 work from home skills employees could learn to boost thei…
Covid-19 has brought drastic changes in the learning pattern and work culture. The culture of telecommuting is rising with the biggest organisations of the world successfully operating online. While India was gradually accepting the concept of work from home culture and flexible working hours, this lockdown has made organisations realise that employees could be equally or more productive when they are provided with the liberty of remote working and flexible working hours.
Regardless of the field, the work culture of most of the organisations would change after everything normalises. Organisations might partially or wholly adopt the work from home culture as it helps in cost-cutting, saves resources, and is environment friendly. The demanded skill-set, hiring trends, and work practices would also change accordingly.
However, not everyone has the skills required to work from home and acquiring those is not an easy task. Utilising this time to upskill and reskill would help you grow in your existing roles or would help you explore new opportunities with more dynamic and adaptive organisations that can guarantee job security during such difficult times.
Some of the most in-demand work from home skills which can help in your career advancement post lockdown include —
1. Web development —
Every organisation that operates online trades with its target customers through a website. During the lockdown, ed-tech firms, game makers, online grocery stores, online cleaning services providers, and other home delivery services have flourished. Even the local supermarket chains have now come online to ensure that they could safely deliver essentials in their cities or localities. The trend of choosing online services post lockdown would continue as people would avoid social gatherings. In such a situation, web development will offer great career opportunities as more organisations would want a website to operate.
Learning web development would help you master the art of developing, designing, and managing a website for different companies while sitting at home. Through an online web development training, you will learn HTML & CSS to build well-structured web pages, Bootstrap to develop responsive web pages, SQL to write queries and manage information, and PHP to perform operations and build functional logic.
With this skill, you could start sharing exciting inputs with your organisation’s existing web development team, could find opportunities as a freelancer, and build websites for different clients, or could start your own online business from scratch.
2. Content Writing —
Content writing involves ideating, planning, writing, editing, and proofreading content for the web. Articles, blogs, home page content, marketing campaign content, and scripts for organisation’s videos,
radio, or podcasts are a few major things that content writers work on. This is one of the most in-demand skills for which employers mostly hire freelancers and virtual interns. Content attracts the target audience to an organisation’s website which ultimately helps in increasing their sales and revenue. More companies would gradually start online functions after lockdown leading to an increase in the requirement of professional content creators.
Enrolling in an online creative writing training would be the best way to begin your journey as a content writer. You would develop your observational skills and understand how to find ideas to write. You will strengthen your command on fictional and non-fictional writing, screenplay and advertising writing, and will learn to create crisp, coherent, and error-free content. Through content, you could start writing from home for any industry of your interest such as automobile, sports, manufacturing, education, healthcare, and information technology, or could start your own blog.
3. Digital marketing —
Digital marketing is an umbrella term comprising multiple internet marketing concepts. It is the art of marketing an organisation’s offerings through a blog, email, or social media, and other digital platforms available to connect with the existing and potential customers. It involves pay per click, SEO, content marketing, social media campaigns, affiliate marketing, email marketing, inbound marketing, and so on. It is the easiest, most efficient, effective, and affordable way to reach the target audience breaking all geographical boundaries.
Imagining a world without digital marketing is impossible for companies as they could not sustain the cut-throat competition and increase their visibility in the market without it. The need for digital marketers is booming exceptionally bringing great work from home career opportunities for skilled professionals.
You could enrol in an online digital marketing training and can learn multiple concepts such as blogging and analytics, online advertising – search, display, and video, social media marketing, ORM & automation, and mobile marketing. After getting skilled in digital marketing, you could work from home in different roles such as digital marketing manager, social media executive/manager, PPC/SEM expert, email marketing manager, analytics manager, and CRM manager.
You could contribute to your existing organisation’s online marketing practices or could also start working as a remote freelancer for different companies.
Courtesy: Internshala Trainings- an online training platform