Jon Cartu Report: 11 Domain Factors You Must Evaluate - Jonathan Cartu - Advertisement & Marketing Agency.
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Jon Cartu Report: 11 Domain Factors You Must Evaluate

11 Domain Factors You Must Evaluate

Jon Cartu Report: 11 Domain Factors You Must Evaluate

When you choose a domain for SEO, this will be your moniker on the web.

It is similar to choosing the name of a company, so it must be done with a lot of thought and consideration.

Not only do you want to make sure that your domain name fits your business, but you want to make sure it fits your SEO objectives.

You should also make sure that it’s easy to find, and easy to promote through internet marketing.

You don’t want to get to a directory where the directory has character limits on domain names (believe me, I’ve seen this happen).

There are other considerations involved, also.

  • Do you want this domain to target broad, specific, or premium keywords?
  • Are you going to be using this domain for a local SEO project?
  • Are you going to be using this domain for a business project?
  • Or maybe you are using the domain for a blog?

Perhaps you are using the domain to assess whether or not you want to build microsites, and you want to set up the domain in such a way that reflects the microsites that you want to build.


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Either way, it’s important to create your domain in such a way that people directly associate it with your business. That’s where the thought and consideration come in.

1. How to Choose a Domain for SEO

Make It Easy to Type

Your domain name should be easy to type and easy to read in print format.

Don’t go for the super-long, technical domain like

That won’t help anybody, and it will simply make everything very confusing for your users.

Which brings us to our next point.

Keep Your Domain Name Short

Your domain name should be short, and easy to transfer to all types of media like print, t-shirts, mugs, stationery, email, etc.

Don’t go for an overly long domain name like the above. And don’t use slang words.

Using slang instead of real worlds makes it harder for people to understand your domain and what needs to happen for them to find you.


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Don’t make anything overly-complex for your users!

Avoid Numbers & Hyphens

Numbers and hyphens tend to be associated with spammy domains. So much so, that in Moz Pro’s domain analysis they cite numbers as a spammy domain metric.

Spammy domains don’t want to be associated with their main company site domains, so they do whatever they can to set themselves apart, including adding numbers and hyphens.

Also, hyphens are an age-old SEO technique from days gone by to separate keywords in the domain.

While they used to be valid 5 to 10 years ago, it’s no longer appropriate to use hyphens in the domain.

Unless you’re creating a lower-quality site that has the possibility of being associated with spam, don’t do it.

Create Your Domain Name to Be Memorable

Your domain name must be memorable. The way it sounds, looks, and feels when you type it are all hallmarks of memorable domains.

Don’t go off the deep end but do create a great-sounding domain name that looks great, feels great to type, and is memorable to people who read it.

That is where real online marketing and SEO come in.

Do Your Due Diligence with Majestic, Ahrefs & SEMrush

When you buy a domain, you don’t know whether or not your domain was already part of shady link building tactics, other spammy SEO tactics, or had been used as part of a private blog network.

You just don’t know.

That’s why it is imperative that you do your due diligence with programs like Majestic, Ahrefs, and SEMrush.

If you plug your domain into SEMrush and you find that it does not have anything significant happening to it (like absolutely no traffic, no links, no PPC, whatever), you are likely in the clear and you can consider purchasing the domain without any major issues.

You should also consider plugging your domain into Majestic and Ahrefs. If it doesn’t have any links in either of those programs, you are good to go and you can feel good about your domain name purchase.


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Just to really make sure that you don’t have any major issues with this domain, plug it into

This will show you a real-time history of the domain going back ten years or more if you so desire. This will really show you that you have a clean domain.

Also, don’t forget to do a site: search for your domain in Google, just to make sure that you don’t have any major issues.

Google has said, in the past, the following about doing your due diligence in this manner, and this still applies today:

“Start by doing a site search in Google for the name of the domain you’re buying, he said.

“If there’s no results at all for that domain, even if there’s content on the domain, that’s a pretty bad sign,” he said. “If the domain is parked, well we try to take part domains out of the results anyway so that might not indicate anything. But if you try to do site: and see zero results, that’s often a bad sign.”

You can also do a site: search on the domain name in Bing as well, so you can get a better idea. Obviously if a site is showing up in Bing, but not Google, that’s a major red flag. But you can also do a site: search in Bing and plug in typical spam keywords and see what shows up.

“Just search for the domain name, or the name of the domain minus, or whatever the extension is on the end. Because you can often find a little bit about the reputation of the domain,” Cutts said.

“So were people spamming without the domain name? Were they talking about it in a bad way like, ‘This guy was sending me unsolicited email and leaving spam comments on my blog’? That’s a really good way to sort of figure out what’s going on for a site, or what it was like in the past,” he said.”


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Doing your due diligence in this manner is something that will prevent you from buying a domain and finding out 6 months in that you have a penalty carried over from the previous owner.

That’s a major situation that you don’t want to find yourself in.

This due diligence should be performed before any…

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