09 Oct Jonathan Cartu Reviews: Learn best practices for ranking on Google
Search Engine Optimization (SEO) is the art and science of getting your website and content to show up on Google’s first page. Not only is it a lucrative job on its own, but it’s a skill every marketer should have.
Whether you’re in marketing, a business owner, or consider yourself inherently tech-savvy, you’ve probably heard the term SEO (Search Engine Optimization) bounced around quite a bit lately — and for good reason. Search engine ranking can be one of the most important factors when it comes to a business succeeding in the digital age.
What is SEO?
SEO stands for “search engine optimization.” It’s the practice of strategizing the content and keywords on a web page and site in order to help it rank on Google, thus driving organic traffic to a website or digital storefront. Modern SEO isn’t about tricking search engine algorithms — it’s about the opposite: delivering the exact content a user is searching for and making the user happy.
Why is it important for you to learn it?
Whether you’re running a business or you’re a content creator, more visitors to your website usually equals more money, be it through business opportunities, revenue dollars, or new customers. Without knowing proper SEO best practices, becoming a top-ranking website on Google can be nearly impossible, which, in the digital era, can be a huge mistake for up-and-coming businesses hoping to catch the attention of new clients or customers.
Learning proper SEO best practices can also be a huge asset for anyone working in the digital landscape, regardless of your past experiences or job titles. The demand for SEO specialists has skyrocketed over the years, with some earning salaries well into six figures, making it a highly in-demand skill to be able to confidently add to your résumé.
What to keep in mind when selecting a course:
Length of course: How long do you want to commit to your studies? Would you rather learn from a bootcamp-style course or something that’s slow and comprehensive? Courses range from a couple of hours total time to weeks in length, so choose your course length accordingly.
Skills covered: What are your motives behind learning SEO? Do you want your local business WordPress page to rank? Are you hoping to learn general SEO skills to add a modern appeal to your résumé? Courses can range from a general introduction to more drilled-down, niche subject matter that may not appeal to all learners.
Type of course: Are you looking for something you can pick up and study whenever you have a free moment or do you want an instructor and fellow students to talk course material with? Certain courses foster a sense of community by offering access to your instructor and peers, which can be a huge help if you’re someone who prefers group study.
Now that you’re primed on why SEO courses are a great skill for anyone to learn and what to look for when selecting a course, here are some of the top SEO online courses available. Ranging from university-level classes to quick and easy introductory courses, enrolling in one of these expert-led classes may be the best way to boost your business or help bring your résumé into the digital age.
Many options for specific niches • Includes certifications • Reputable SEO company
Ready to learn the ins and outs of SEO from a brand that specializes in it? SEMRush Academy courses are designed to be both practical and easy to put to use immediately.
SEMRush Academy SEO Toolkit CourseReady to learn the ins and outs of SEO from a brand that specializes in it? SEMRush Academy courses are designed to be both practical and easy to put to use immediately.
Length of course:
14 lessons, three hours total
Organic research, backlinks, and reading traffic insights
SEMRush has been in the business of search engine optimization for over ten years, making it one of the most reliable sources for learning the ins and outs of SEO.
While there are endless options when it comes to SEO online courses, SEMRush is widely regarded as one of the best in the business. The leading company in SEO software, SEMRush has been recognized by the search community across the globe, making it one of the best brands to learn from. The acclaimed courses are free of charge, yet their offerings are anything but cheap. Here, you’ll have access to all the core disciplines of digital marketing, as designated by field experts, including how to conduct organic keyword research, the importance of backlinks, reading traffic analytics, and other important skills to master.
Easy to follow • Lots of additional resources • Comes with a certificate of completion
The instructor isn’t always able to answer questions
Looking for a comprehensive course that won’t overwhelm? This WordPress-specific course was made for beginners hoping to learn the ins and outs of SEO in one course.
SEO 2020: Complete SEO Training + SEO for WordPress WebsitesThis WordPress-specific course was made for beginners hoping to learn the ins and outs of SEO in one course.
Length of course:
10 hours of on-demand video
Technical SEO factors, learn to do organic research, SEO myths
$94.99, but Udemy courses are frequently on sale
The SEO 2020: Complete SEO Training + SEO for WordPress Websites course was designed for business owners and content creators who want to improve their WordPress website’s chance of ranking highly on search engine pages.
With over 10,000 positive reviews on Udemy, the SEO 2020 course is a safe bet for anyone looking for comprehensive SEO training with minimal background knowledge or experience. Taught by Arun Nagarathanam, an SEO, WordPress, and digital art specialist,…