14 Sep Jonathan Cartu Suggest: 10 Elements of Modern Web Design That Drive Engagement (+ E…
Modern website design is a relative phrase. Some people might think a website designed in 2010 is modern, while others in the web design field have seen so many new things in the past year, that anything pre-2019 is already outdated.
The thing we notice most is that modern website design doesn’t require or benefit from a ton of bells and whistles. The more simple and clean, the better the user experience is.
How Website Design Affects User Experience
How your visitors perceive and interact with your website really can make or break you.
User experience (UX) is the overall experience a person has using a product (like your website), especially in terms of how easy or pleasing it is to use.
Your website design can affect UX in a few ways:
It Guides the Reader’s Eye Down the Page.
A well-designed website will know how to keep the reader scrolling. Oftentimes, this means breaking up content into smaller chunks, including visual hierarchy with banner images, fonts, and supporting elements, and utilizing white space.
It Captures Their Attention.
What happens above the fold really does affect the entire user experience.
It only takes 0.05 seconds for a visitor to decide whether or not they’ll stick around on your website. Therefore, that first impression counts and you have to grab their attention!
It’s important to include high-quality imagery, good typography, and to be cohesive in your design. Clutter will only detract a visitor and force them to click out of your site.
It Increases Functionality.
How your website functions is also a huge factor in overall user experience. Responsive web design makes sure that your website looks and functions the same no matter what device a website visitor is on.
It Promotes Professionalism and Can Build Trust.
Outdated and tacky websites won’t cut it anymore. And, since 94 percent of people won’t trust an outdated website, consistently updating and refining your design and content is key to pleasing consumers.
A great website design will present your business as professional, clean, and often can help you seem more reliable. It proves that you know what you are doing and you can present your business in a clear, professional manner.
10 Elements of Good Modern Website Design
Here are some of the elements of great website design with examples to help inspire you to create your own beautiful modern website design.
1. A Strong, but Limited, Color Palette
This might sound rudimentary, but color schemes and color usage are very important when it comes to modern web design. A strong color palette will help create cohesiveness between everything your business puts out.
Companies who have both primary and secondary colors have more wiggle room to work with when creating new elements for their website, whether it’s the homepage, landing pages, blogs, or a resource database.
However, the number of colors you incorporate in your design is also a very important aspect. Too many colors become visually distracting, so most modern website designs opt for only two or at the most three in their major design elements.
Simplifying the color scheme of your site makes it easier to focus, and this is why there are only minimal color combinations in modern website designs. For example, check out Snipcart’s website with a simple and attractive dark gray, white, and yellow color scheme.
Bonus tip: If you struggle with everything starting to look repetitive on more content-rich pages, you can experiment with different shades and tints of your current colors. This will add a little variety to your designs while keeping consistent with your brand.
2. Plenty of White Space
This goes along with the last modern website design element, but white space is also very attractive. It doesn’t necessarily even have to be white.
White space is a term used for the amount of “empty” space that acts as a buffer between all the elements on your page, including copy, sidebar, margins, etc. Things should have room to breathe; if your website is crowded, it is very hard to direct the attention of your visitor’s eye.
Pocket Penguins uses whitespace that is aesthetically pleasing and provides organization. Further down on the homepage, they introduce the books they sell using quotes from some of their classic books.
Purposely designing your website with white space makes for a clean design that is easily digestible and organized. As websites are adapting a more minimalistic style, keeping space open on your page will allow your reader to navigate their way around page with more ease.
3. Responsive Hero Images
As we mentioned before, a good website should be able to attract your attention and guide your eyes down the page.
One way to do this is to incorporate high-quality, vivid hero images.
Take HelloFresh’s homepage for example. The minute you enter their site, you are captivated with a pop of color and several images of delicious fresh food. This hero image makes users want to start cooking fresh meals just like the ones in the picture.
This colorful hero image immediately captures your attention. If you incorporate hero images throughout your website, you can ensure that visitors will keep looking around.
4. Valuable Calls to Action
As we hinted earlier, converting visitors into leads and customers is also very important to modern website design.
Here’s why: Websites are meant to connect you with the people who are interested in your content, products, and services. Once this connection is made, you want to retain some sort of relationship with these visitors.
Conversion paths start with enticing gated content, like email newsletter subscriptions, free downloadable ebooks or whitepapers, free product forms, free consultations, or other exclusive invites. These paths are successful when they include great calls to action…