13 Oct Ofer Eitan Claims: Why is SEO Important in Digital Marketing
- Digital marketing is a subset of marketing that encapsulates all channels and methods of marketing that are available to us on the internet.
- Classic marketing techniques have gradually been phased out with the rise of digital marketing.
The internet has become deeply ingrained in various aspects of our life. With ceaseless advancement in technology, it has given rise to a slew of tangible and intangible assets – these range from websites to smartphones to social media applications – to human society as it more and more intricately melds into our way of life. Its existence will soon be prevalent in all corners of the globe, with the possibility that it will soon be inseparable from humanity and human development.
Our inclination for the internet has continuously revolutionized the business landscape. Many businesses have undoubtedly noticed this growing trend, formulating marketing strategies that focus on reaching out for their audience through the internet. Websites, social media platforms, and podcasts are just some of the means that businesses make use of to brand themselves as they communicate their products and services in hopes of seizing new leads and customers.
What is digital marketing?
Digital marketing – a term that is often brought up by marketers and other business professionals in today’s modern world – is a subset of marketing that encapsulates all channels and methods of marketing that are available to us on the internet. It also encompasses other digital means, including television programs, electronic billboards, radio channels, and so forth.
Classic marketing techniques – such as handing out leaflets or flyers, advertising in newspapers and magazines, and giving out promotional items – have gradually been phased out with the rise of digital marketing. An effective digital marketing strategy paves a path for a business to create a digital presence that can be felt throughout the vast digital space, capturing and drawing the attention of a large audience to its website, product, and/or services.
Search engine optimization – marketing enthusiasts usually call this “SEO” – is the practice of optimizing online content in an effort to make them more easily discoverable by users searching for the terms by means of the internet search engine that are relevant to the content. It is one of the backbones of a successful digital marketing strategy, and today it has become part of every single digital marketer’s primary marketing efforts.
Major benefits and the role of SEO in digital marketing
In the digital space, the amount of information is tremendous. In 2014, with Google’s search engine, internet users were able to locate 35 trillion web pages, and this was less than 10 percent of the information that was present on the internet. Subsequently, the number of web pages that could be accessed via the search engine grew by more than 100 trillion in just 2 years.
Companies like SEO Dubai focus on increasing the exposure of a company to potential customers by optimizing its online content. Essentially, it improves a web page, helping it be easily discovered in search results when internet users search for words and phrases related to the web page. Hence, the success of an SEO marketing strategy is largely dependent upon how well it has improved the visibility of a web page – out of the many similar web pages – in a particular search engine.
Moreover, SEO marketing, on top of the core benefit that it provides, is more a cost-effective method of digital marketing in comparison with pay-per-click advertising, known as PPC. Traffic that comes from SEO is free; whereas, traffic from PPC advertisements is not. Additionally, optimizing a web page for SEO also improves a customer’s experience on the page in terms of usability. Last but not least, it enhances the loading time of a web page; a slow-loading page can easily drive customers away even before the content appears.
In this modern era where the internet is ubiquitous and the use of these global networks of networks is still gradually on the rise, you will definitely reap the benefits of having capitalized on this trend to market your business. Many marketing strategies that worked 10 years ago have become obsolete, no longer producing desirable results. If you have yet to adopt SEO for your business, it is time to accelerate a revolutionary change in your marketing strategy.