01 Nov Ofer Eitan Declares: Future-Friendly Digital Strategy – Cityview
James George, owner of G Squared Studios, is finally getting the time to “come up for some air,” he says. The reason? “With the slowdown that many businesses have experienced due to COVID-19, along with a reliance on their digital presence like never before, marketers are taking a hard look at how they’re represented online,” says George. “And that’s been keeping us pretty busy.”
George’s G Squared Studios, which he founded in 2007, is not your typical website design firm… for a number of reasons.
For starters, G Squared offers a host of services that you simply won’t find with most Knoxville-based design firms. That’s because James George is not only a seasoned website designer, graphic artist, and marketing content developer/writer; he’s also a published author, search engine optimization specialist and marketing expert as well. With a base of knowledge that spans a wide range of disciplines seldom seen in a single individual, George is able to take a much more holistic, global approach to a client’s business-building and branding challenges. That approach means working closely with each client to create a research-based strategy that will increase their website traffic, online visibility, and, ultimately, connect them with more customers.
Just as importantly, on the customer service front, G Squared takes a very different view of client relationships. Unlike firms that simply focus on a singular asset in the marketing process, such as social media or website, George’s firm takes a step back and focuses on building what he calls “future friendly” solutions. “I believe we do a better job,” George explains, “of developing lasting, long-term solutions that our clients can take to the bank not just a week or month from now, but far into the future. Our solutions extend well beyond a website, incorporating all of the inbound marketing tools – content marketing, social media marketing, and search engine optimization – that can build a brand and generate both awareness and sales over the long haul. We also make certain, unlike other firms, that we don’t simply drop their website in their lap and wish them luck. We partner with them for success well into the future.”
George takes a systematic approach to each engagement, and it begins with a consultation. His first step is an assessment, not just of a potential client’s website, but of their goals. Here, he drills down into how, or if, those goals can be attained given their current assets, from branding materials to online presence to social media messaging; all the while, gathering and analyzing the needed metrics in order to determine which tactics are working and which aren’t. He’ll then build a plan – based on agreed-upon objectives – that will serve as a roadmap for optimizing the client’s digital presence and inbound marketing initiatives. Further enhancing the global view G Squared Studios can provide, George has worked with a wide variety of clients in both the B2B (business to business) and B2C (business to consumer) spaces across a range of industries, from real estate firms and healthcare providers to retailers and legal professionals.
There’s an important side benefit to taking all of this on for business owners. “By taking great care of our clients,” says George, “we’re providing them with the time and resources to take great care of theirs.”