01 Oct Special Events’ 50 Top Event Companies 2019
A Special Events exclusive, here is our 2019 list of the biggest players in event production. Immersive events, data-driven decisions, and a focus on sustainability— all top trends at play for the biggest event companies in the business. And here they are ….
CHIEF EXECUTIVES Gabrielle Martinez, Fergus Rooney
AVERAGE NUMBER OF SPECIAL EVENTS PER YEAR 90
ANNUAL REVENUE FROM SPECIAL EVENTS (2019 FORECAST) $70 million
NOTEWORTHY EVENTS The team has been busy with Hilton’s General Manager Leadership Summit; GitHub Universe; Samsung Developer Conference; Obama Foundation Fellowship Retreat and Summit; and Samsung Galaxy Unpacked—the launch of the Galaxy Fold phone, produced in collaboration with Cheil Worldwide. Additionally, EA continued its partnerships with Intuit, Google and MillerCoors on their respective events—Intuit Quickbooks Connect, the Google Cloud Onboard event series, and MillerCoors’ Distributor Conference brand reception.
TOP TRENDS “Brands are increasingly using livestream to engage and unite a global audience,” management says. “To speak to these broader, virtual audiences, companies are finding a space and designing a stage that wows attendees both in person and via livestream. This ensures the online audience has a cutting- edge, elevated experience that mimics being there in person and differentiates the brand in their minds.”
CHIEF EXECUTIVE Matthew Glass
AVERAGE NUMBER OF SPECIAL EVENTS PER YEAR 500
ANNUAL REVENUE FROM SPECIAL EVENTS (2019 FORECAST) $16 million
NOTEWORTHY EVENTS In its “biggest year yet,” the Allied team has worked extensively with client Amazon and the “Amazon Treasure Truck” to produce events for brands including Panasonic, Pampers, Disney, Canon and Nintendo. The agency has won “multiple” awards for its production of the annual Krazy Glue stunts, including an appearance this year by world champion weightlifter and “Game of Thrones” star Hafthor Julius “The Mountain” Bjornsson; a comedy tour for Hulu in support of its new show “Ramy”; an influencer tour for Sephora; pop-up stores for Pottery Barn, Kind Bar and HBO; and press events for Capitol One, Keurig and Car2Go.
TOP TRENDS The Allied team predicts that “Lots more immersive, scripted, character-driven activations will be produced,” while the strength of social media means that influencer and social media-driven installations “continue to be essential.” And it’s time to refine: “As many of the big tent-pole conventions, conferences and festivals reach brand saturation, newer targeted audience events present exciting opportunities to really stand out,” they say.
ASHFIELD MEETINGS AND EVENTS/SPARK THINKING
CHIEF EXECUTIVE Gavin Houston
AVERAGE NUMBER OF SPECIAL EVENTS PER YEAR 960 to 1,150
ANNUAL REVENUE FROM SPECIAL EVENTS (2019 FORECAST) $125 million to $160 million
NOTEWORTHY EVENTS The company’s growing Spark Thinking arm allows the company to deliver meetings and live event experiences to clients outside of its traditional health-care market. The University of Pennsylvania turned to the team to provide a local presence to support day-to-day planning while also offering access to a global network for a campaign that covered 12 different cities in the United States as well as London and Hong Kong.
TOP TRENDS “One of the biggest trends influencing the events industry is the well-being and work-life balance of our staff,” management says. “We recently launched an optional paid volunteering day for all staff, as volunteering and helping others have shown to have positive effects on mood. Alongside this, we introduced a flexible working policy to enhance the way we work and provide employees with the power to control when and where they work.”
BALICH WORLDWIDE SHOWS
CHIEF EXECUTIVE Gianmaria Serra
AVERAGE NUMBER OF SPECIAL EVENTS PER YEAR 13
ANNUAL REVENUE FROM SPECIAL EVENTS (2019 FORECAST) $100 million
NOTEWORTHY EVENTS Highlights of the year have included “AQUA: Leonardo da Vinci’s Water Vision,” the official installation of Salone del Mobile Milano, celebrating Da Vinci at the 500th anniversary of his death. Also on the event roster: ceremonies of Napoli 2019: 30th Summer Universiade, Italy’s biggest event of 2019, and the torch relay of the Lima 2019 Pan and Para Pan American Games.
TOP TRENDS “Our plan includes new projects of different sizes and in different geographical areas that bring forward the trend of entertainment based on content related to art,” management says. “We are working on theatrical performances in a new, revolutionary format that will be launched soon.”
CHIEF EXECUTIVE Mark Baltazar
AVERAGE NUMBER OF SPECIAL EVENTS PER YEAR 32
ANNUAL REVENUE FROM SPECIAL EVENTS (2019 FORECAST) $16.5 million
NOTEWORTHY EVENTS It’s been a year since Broadstreet debuted its new tagline: “Provoke. Collaborate. Lead,” and 2019 has seen the team “capitalize on what clients have told them sets Broadstreet apart,” management says. “It’s our unique ability to help brands tell compelling and memorable stories that move people both intellectually and emotionally.”
TOP TRENDS Broadstreet is focusing on creating “craft experiences”—intimate, personalized, custom experiences that allow audiences and attendees the opportunity to “self-discover” the experience on their own terms. “The challenge for creatives and producers is to create an environment for this to happen while knowing all the time where, when and what your audience will experience,” they say. “It’s a bit like magic; we call it experiential sleight of hand.”
CHIEF EXECUTIVE Darlene Krammer
AVERAGE NUMBER OF SPECIAL EVENTS PER YEAR 25 to 30