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Image Source: Wikimedia CommonsMarketers, PR and SEO experts generally view Google as synonymous with “search engine.” When they talk about optimizing content or websites for search engines, they usually mean optimizing for Google. It’s true that Google dominates web searches. But PR, marketing and SEO...

When a business is looking to expand its traffic and increase clientele, search engine optimization (SEO) is certainly the best option to consider. While SEO is a fundamental resource in the digital marketing industry, agencies have to rely on a...