Spend Archives - Jonathan Cartu - Advertisement & Marketing Agency.
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Spend Tag

How much should agencies spend on their own self-marketing? Consider two approaches to benchmarking.How much should agencies spend on their own self-marketing? It depends…You can calculate cost of marketing as a percentage of revenue—between 7% and 20% of revenue, including labor costs. Yet for many...

Over the past decade, where companies are spending their marketing budget has changed dramatically, but everyone knows that having a marketing plan is crucial to building a companies brand- especially their online presence.The Gartner CMO Spend Survey for 2019-2020 found that 61% of CMOs expected...